Spectadors

NAYASA

Shopify Website Design for Homeware Brand

The Results

Hight Tickets Leads
0 +
Increase in Conversion Rate
0 %
ROAS
0 x

Objective

To craft a modern and user-centric e-commerce platform on Shopify for Nayasa, aligning it with the latest market trends and competitor strategies to:

  • Elevate the brand’s online presence.

  • Enhance the overall shopping experience for users.

  • Streamline the customer journey from landing to checkout.

Website Design

The Nayasa website was designed to reflect the brand’s identity while incorporating elements that are both aesthetically pleasing and functionally robust. The clean layout, vibrant visuals, and intuitive navigation ensure a seamless shopping experience. The homepage was structured to highlight key products and categories, while product pages were optimized to provide comprehensive details and encourage conversions.

Innovative Features

To create a competitive edge, the following enhancements were introduced:

  • Shoppable Reels: Engaging reels were added to the homepage, allowing users to interact with products and shop directly from the visuals.
  • Quick Access Categories: A dynamic category bar was included on the homepage, enabling users to easily browse through product categories without searching extensively.
  • Phone Number Login: Simplified the login process by enabling users to register and log in using their phone numbers, reducing friction and time spent on account creation.
  • Express Checkout: Integrated Razorpay’s express checkout option for quick and hassle-free payment processing, improving the checkout experience.
  • Image Reviews Section: A dedicated image review section on product pages showcased real customer experiences, building trust and credibility for the brand.

Results

  • Enhanced user experience through intuitive design and navigation.
  • Increased user engagement via interactive shoppable reels.
  • Improved conversion rates due to a faster and more seamless checkout process.
  • Boosted brand credibility with customer image reviews.
  • Established Nayasa as a modern and competitive player in the homeware e-commerce market.

Website Link

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