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Nayasa’s Bathroom Stools - Amazon Ads Campaign

Objective:

Nayasa aimed to increase visibility and sales for their bathroom stools during the Great Indian Festival on Amazon. The goal was to capture top-of-search positions and drive maximum sales using a combination of Sponsored Brand Video Ads and Sponsored Product Ads.

About Client

Client: Nayasa

Category : Bathroom Stools

Platform: Amazon

Strategy:

We developed a dual-advertising strategy:

  • Sponsored Brand Video Ads: We created engaging video ads that showcased the unique features of Nayasa’s bathroom stools. These ads were designed to capture attention and drive traffic to product listings by emphasizing durability, functionality, and affordability.
  • Sponsored Product Ads: To complement the video ads, we targeted high-converting keywords such as “bathroom stool” and “multipurpose stool.” These ads ensured that Nayasa’s products appeared at the top of relevant searches throughout the festival.

Execution:

  • Keyword Optimization: We used relevant, high-intent keywords to ensure maximum reach and visibility.
  • Placement Domination: Nayasa’s Sponsored Product Ads consistently appeared at the top of Amazon search results, while the Sponsored Brand Video Ads provided an engaging visual experience for potential buyers.
  • Dynamic Creatives: The video ad creatively demonstrated the use of the stools, highlighting their multipurpose nature for home, kitchen, and bathroom settings.

Results:

The campaign delivered strong results:

  • ROAS: 12.26
  • Impressions: 45,07,120
  • Clicks: 29,670
  • ACOS: 8.16%
  • New-to-Brand Sales: 78.50%

Conclusion:

By leveraging a combination of Sponsored Brand Video Ads and Sponsored Product Ads, Nayasa dominated Amazon search results during the Great Indian Festival. The campaign drove strong sales while attracting a large percentage of new customers, positioning Nayasa as a top player in the bathroom stool category.