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Nayasa’s Bathroom Bucket Sets Amazon Search Ads.

Objective:

Nayasa aimed to dominate Amazon search results and boost sales for their bathroom bucket sets during the high-traffic Great Indian Festival.

About Client

Client: Nayasa

Category : Bathroom Bucket Sets

Platform: Amazon

Strategy:

We implemented a two-pronged strategy:

  • Sponsored Brand Ads: Created banner ads to increase brand awareness and drive traffic to product listings.
  • Sponsored Product Ads: Targeted high-converting keywords like “bucket set” and “bathroom set” to ensure top-of-search placements and maximum visibility throughout the customer journey.

Results:

The campaign achieved outstanding results:

  • ROAS: 15.00
  • Impressions: 91,22,987
  • Clicks: 49,656
  • ACOS: 6.66%
  • New-to-Brand Sales: 72.86%

Conclusion:

By leveraging a combination of Sponsored Brand and Product Ads, Nayasa dominated search results during the festival. The campaign delivered high sales and attracted new customers, resulting in exceptional ROAS and cost-efficiency.