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Nayasa - Driving Sales for Bathroom Buckets on Flipkart

Objective:

Nayasa aimed to boost sales for their bathroom buckets by targeting high-visibility placements on Flipkart during a sales event. Their goal was to dominate search results using PCA and PLA.

About Client

Client: Nayasa

Category : Bathroom Buckets

Platform: Facebook & Instagram

Views
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Clicks
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ROI
0 x
CVR
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Strategy:

We developed a Flipkart Ads strategy to secure top placements in search results. PCA and PLA were used to dominate high-intent keywords like “bucket,” ensuring Nayasa’s bathroom buckets were prominently featured.

Execution:

PCA and PLA Ads: These ads targeted high-traffic keywords, ensuring Nayasa’s bathroom buckets appeared at the top of search results.

Results:

The campaign delivered the following results:

  • Impressions: 12,97,488
  • Clicks: 13,102
  • Return on Investment (ROI): 8X

Conclusion:

The combination of PCA and PLA ads enabled Nayasa to achieve strong visibility and high engagement on Flipkart. The campaign delivered a high number of impressions and clicks, resulting in an excellent ROI of 8X.