Spectadors

Nayasa - Driving Sales for 2-in-1 Dustbin on Flipkart

Objective:

Nayasa aimed to boost sales for their 2-in-1 dustbin by targeting high-visibility placements on Flipkart during a sales event. Their goal was to dominate search results using Product Contextual Ads (PCA) and Product Listing Ads (PLA) ads to increase awareness.

About Client

Client: Nayasa

Category : 2-in-1 Dustbin

Platform: Flipkart

Strategy:

We developed a comprehensive Flipkart Ads strategy to secure top placements in search results. Product Collection Ads and Product Listing Ads were deployed to target high-intent keywords like “dustbin,” ensuring Nayasa’s 2-in-1 dustbin was prominently featured. In parallel, brand ads reinforced Nayasa’s brand visibility across the platform.

Results:

The campaign achieved significant success, delivering the following results:

  • Impressions: 4,52,944
  • Clicks: 7,413
  • Return on Investment (ROI): 7.6X

Conclusion:

The combination of PCA and PLA ads allowed Nayasa to achieve strong visibility and high engagement on Flipkart. The campaign delivered a high number of impressions and clicks, resulting in a solid return on investment of 7.6X.