Spectadors

Nayasa - Driving Sales for Casserole Sets on Flipkart

Objective:

Nayasa aimed to increase the sales of their Casserole Sets by dominating search results on Flipkart through Product Collection Ads (PCA) and Product Listing Ads (PLA). The objective was to ensure their product was highly visible during the sale period, driving maximum conversions.

About Client

Client: Nayasa

Category : Casserole 

Platform: Facebook & Instagram

Strategy:

We designed a Flipkart Ads campaign that focused on securing top-of-search placements using PCA and PLA. These ads were directed towards high-intent keywords like “casserole,” ensuring that Nayasa’s Casserole Sets would appear prominently in relevant search results.

Execution:

  • PCA and PLA Ads: We leveraged Product Collection Ads and Product Listing Ads to target high-traffic keywords related to kitchenware and casseroles, positioning Nayasa’s products at the top of search results.
  • Audience Targeting: The campaign was optimized to reach users interested in kitchen products, enhancing visibility across key categories and boosting engagement.

Results:

The campaign generated outstanding results:

  • Impressions: 15,62,375
  • Clicks: 26,609
  • Return on Investment (ROI): 6X

Conclusion:

By utilizing PCA and PLA ads on Flipkart, Nayasa was able to achieve exceptional visibility and engagement for their Casserole Sets. The campaign delivered significant impressions and clicks, resulting in a strong return on investment of 6X.