Celebrating Diwali with Nayasa – A Homeware Brand
Initial Challenges:
Nayasa sought to celebrate the essence of Indian households through their Diwali campaign, “Yeh Diwali Nayasa Vaali.” The vision was to reflect the joy, warmth, and traditions that unite Indian families during the festive season.
From the aroma of freshly made sweets in the kitchen to families coming together to light diyas, the campaign aimed to capture authentic moments that resonate across India. The focus was not just on the festivity but on the essence of togetherness that defines Indian homes.
About Client
Client: Nayasa
Category : Homeware Brand
Platform: Facebook & Instagram
Strategy and Approach :
Content Strategy:
- Conducted professional video and photoshoots to showcase Nayasa’s Diwali-specific product range in a festive and authentic light.
- Created engaging content, including:
Reels demonstrating real-life festive moments and product use. - Static posts with vibrant, eye-catching designs and captions.
Stories featuring interactive elements like polls, quizzes, and highlights to foster engagement. - Aligned the content calendar with Diwali’s key dates to maximize audience interaction during peak festive moments.
Key Strategies Implemented:
- Hashtag Strategy: Leveraged trending and niche Diwali-related hashtags to boost discoverability.
- Consistent Posting Schedule:
Maintained a frequency of 3 posts per day to ensure consistent audience engagement. - Paid Advertising: Implemented targeted paid ads focusing on audiences interested in home decor, kitchenware, and festive shopping.
Execution:
Posting Frequency
Posted 3 times a day across reels, static posts, and stories to maintain high engagement.
Campaign Highlights:
- Reels featured moments like setting up festive tables and lighting diyas, which garnered high audience interaction.
- Stories included festive tips, behind-the-scenes visuals, and interactive polls, enhancing audience participation.
Results:
- Organic Reach: 77,215 – achieved through visually captivating and culturally resonant content.
- Engagement Growth: 56.3% increase in overall engagement, reflecting strong audience connection and participation.
- Paid Reach: 1,180,100 – extended the campaign’s visibility to a large, targeted audience.
Conclusion:
The “Yeh Diwali Nayasa Vaali” campaign was a remarkable success. It captured the authentic essence of Indian households during Diwali, resonating deeply with the audience. By blending high-quality visuals, culturally rich content, and strategic paid campaigns, Nayasa not only enhanced its brand visibility but also strengthened its emotional connection with Indian families.
This campaign reinforced Nayasa’s position as a premium homeware brand synonymous with the warmth and togetherness of festive celebrations.
Key Takeaways:
- Campaigns rooted in cultural authenticity can drive strong audience engagement.
- A strategic mix of organic and paid efforts ensures both reach and resonance.
- Consistent posting schedules and high-quality visuals are crucial to building a successful festive campaign.
