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Nayasa - Driving Sales for Kitchen Containers on Meta Ads with Amazon Link

Objective:

Nayasa, a leading kitchenware brand, launched their new trendy kitchen containers and wanted to increase awareness and sales through Meta Ads. The ads included an outbound link to the product page on Amazon, where the containers were available for purchase.

About Client

Client: Nayasa

Category : Kitchenware – Kitchen Containers

Platform: Facebook & Instagram

Impression
0
Link Clicks
0
ROAS
0 x
CPM
₹ 0

Strategy:

We developed a Meta Ads campaign that promoted Nayasa’s kitchen containers to a broad audience interested in kitchen products. The ad video included a trackable Amazon link, driving traffic directly to the product’s Amazon listing.

Execution:

  • Audience Targeting: The campaign targeted 40 lakh individuals who had shown interest in kitchen-related products on Meta platforms.
  • Amazon Link: We included a trackable Amazon link within the Meta ad video to capture conversions and sales directly from Amazon.

Results:

The campaign generated impressive results:

  • Reach: 40 lakh audience
  • Sales Generated: 8X return on ad spend (ROAS)

Conclusion:

By leveraging Meta Ads with a direct link to Amazon, Nayasa was able to effectively reach a large audience and drive significant sales for their kitchen containers. The campaign delivered an excellent return on ad spend and successfully promoted the product during the Prime Day event.