Our vision for Pawket’s social media presence was to create a fun, engaging, and informative platform for pet owners. By combining educational content, interactive posts, and humorous memes, we aimed to strengthen the bond between pet owners and their furry companions. The focus was on building a vibrant community of pet lovers who trust Pawket for their pet care needs.
We strived to showcase Pawket as a brand that understands pets and their quirks, while also providing valuable insights into pet care. Through strategic messaging and a mix of lighthearted and informative posts, we sought to make Pawket the go-to social media space for all things pets.
Client: Pawket
Category : Pet Care Service Brand
Platform: Facebook & Instagram
Created a mix of engaging and informative content to connect with pet owners, including:
Myths & Facts Series: Busting common myths about pet care with easy-to-understand visuals.
How-To Posts: Practical tips on pet care, like grooming, nutrition, and exercise.
Memes: Fun, relatable posts like “Where’s my treat, hooman?” to entertain and build a sense of community.
Interactive Posts: Questions and polls, such as “Who is that doggo?” and “What’s your pet’s favorite snack?” to drive audience participation.
Maintained a consistent visual identity with warm tones and pet-friendly illustrations to enhance brand recall.
Posted 4 times per week, alternating between reels, static images, carousels, and memes.
Reels: A reel showing a dog reacting to the “where’s my treat?” meme went viral, gaining over 70,000 views and sparking a trend among pet owners.
Static Posts: Educational posts, such as “5 Common Myths About Pet Nutrition,” were saved and shared widely, increasing reach.
Interactive Posts: The “Who is that doggo?” poll series received high engagement, with over 1,500 responses.
Organic Reach: 95,000 – driven by humorous and relatable content.
Engagement Growth: 68% increase in likes, comments, and shares, indicating strong audience interaction.
Follower Growth: 3,200 new followers within two months, predominantly pet owners and enthusiasts.
Content Performance:
Community Impact: Increased engagement with user-generated content, with over 500 followers sharing photos of their pets using Pawket’s branded hashtag.
The campaign for Pawket successfully positioned the brand as a fun, approachable, and knowledgeable pet care service. By combining humor, relatable content, and practical advice, the campaign built a loyal and engaged online community. The mix of entertaining and educational posts resonated with pet owners, fostering trust and loyalty toward the brand.