Dominating Amazon Search with Nayasa’s Dustbin Ads
Objective:
Nayasa, a household brand specializing in homeware products, aimed to increase the visibility of their dustbin products on Amazon. Their goal was to achieve top search placements and boost overall sales through a well-optimized advertising strategy.
About Client
Client: Nayasa
Category : Dustbin
Platform: Facebook & Instagram
ROAS
0
X
Impressions
0
ACOS
0
%
Strategy:
We implemented a multi-pronged Amazon Ads campaign to ensure Nayasa’s dustbin products consistently appeared at the top of search results. The key components of the strategy included:
- Sponsored Product Ads: We targeted relevant keywords that customers typically use when searching for household dustbins, securing top-of-page placements.
- Video Ads: We utilized engaging video creatives showcasing the product’s features. These video ads were strategically placed on both product detail pages and within Amazon’s search results, driving higher engagement.
- Bid Optimization: We consistently optimized bids for high-converting keywords to maintain competitive rankings while controlling costs.
Execution:
The campaign was executed with precision, using data-driven insights to adjust bids, refine targeting, and optimize video ad placements. By focusing on keywords that had historically performed well for similar products, we dominated the top of search results, ensuring maximum visibility for Nayasa’s dustbins.
We tracked key metrics such as impressions, click-through rates (CTR), and conversion rates, adjusting the campaign in real-time to improve performance.
Conclusion:
This Amazon Ads campaign was highly successful in driving visibility and sales for Nayasa’s dustbin products. By strategically using a combination of keyword-targeted Sponsored Product Ads and video ads, we were able to dominate the search results and significantly boost conversions. Our approach delivered a strong return on ad spend, making it a scalable model for future campaigns.