Spectadors

Bringing Back-to-School Excitement with Nayasa – #SchoolKaNayaSaal Campaign

Our Vision:

Our vision for Nayasa’s **#SchoolKaNayaSaal** campaign was to create a vibrant and nostalgic social media presence that resonated with parents and kids alike. The campaign aimed to blend functionality with fun, highlighting Nayasa’s school essentials as vibrant, durable, and perfect for the new academic year.

Through playful reels showcasing the colorful designs of Nayasa products and relatable posts about the joy and chaos of school preparations, the campaign celebrated the excitement of starting a new school year. With engaging visuals, creative storytelling, and captions that spoke to every parent’s experience, we positioned Nayasa as the go-to brand for school-ready essentials.

About Client

Client: Nayasa

Category : Homeware and Lifestyle Brand

Platform: Facebook & Instagram

Strategy and Approach:

Content Strategy:

Crafted a mix of content that combined practicality with emotional appeal, including::
  • Reels: Highlighting Nayasa products like water bottles, lunch boxes, and organizers in action-packed, school-themed scenarios.

  • Static Posts: Featuring vibrant product imagery and captions that emphasized functionality and durability.

  • Carousels: Step-by-step guides for organizing school supplies, tips for packing lunchboxes, and morning routines.

Leveraged the nostalgia of school days to connect with parents emotionally.

Used a bright and playful color palette to align with Nayasa’s brand and appeal to both kids and parents.

Key Strategies Implemented:

 

  • Relatable Storytelling: Developed content that mirrored the everyday struggles and joys of school preparations, making the brand feel relatable and approachable.
  • Interactive Posts: Polls and quizzes, like “What’s your favorite part of school prep?” to engage the audience.
  • Campaign Hashtag: Promoted #SchoolKaNayaSaal to build a sense of community and encourage user-generated content.

Execution:

Posting Frequency

 

5 posts per week, alternating between reels, static images, and carousels to maintain variety and engagement.

Campaign Highlights:

 

  • Reels: A reel showcasing a mom packing a vibrant Nayasa lunchbox while rushing out the door went viral, gaining 80,000 views and sparking conversations about morning routines.

  • Static Posts: Posts featuring vibrant product images and captions like “School prep made easy with Nayasa!” received high engagement.

  • Carousels: Posts like “5 Tips for a Smooth School Morning” became audience favorites, with high saves and shares.

Results:

Organic Reach:** 145,000 – driven by the vibrant visuals and relatable storytelling.

Engagement Growth:** 72% increase in likes, comments, and shares, reflecting strong audience interaction.

Follower Growth: 3,800 new followers within a month, primarily parents and young families.

Content Performance:

  • Reels averaged 30,000 views each, with some exceeding 80,000 views.
  • Posts achieved an average engagement rate of 7.8%, significantly above the industry standard.

Community Impact: Increased mentions of #SchoolKaNayaSaal by 250%, as users shared their own back-to-school moments featuring Nayasa products.

Conclusion:

The  #SchoolKaNayaSaal campaign successfully positioned Nayasa as the ultimate brand for school-ready essentials. By combining relatable storytelling, vibrant visuals, and engaging content, the campaign resonated with parents and kids alike, turning the back-to-school season into a celebration. Nayasa’s products became synonymous with both functionality and fun, making the brand a household favorite during the academic season.

Key Takeaways:

  • Nostalgic and relatable storytelling is a powerful tool for building emotional connections with the audience.
  • A balanced content mix of reels, static posts, and carousels keeps the feed dynamic and engaging.
  • Interactive elements, like polls and hashtags, boost community engagement and amplify reach.