Our social media strategy for Nayasa’s Summer campaign focused on showcasing products that made summer cooler, brighter, and more enjoyable for every household. By highlighting Nayasa’s range of insulated bottles, chic storage containers, and vibrant serveware, we created a campaign that combined practicality with style for the hottest season of the year.
Our approach was centered around relatable and engaging content. From refreshing recipes served in Nayasa’s summer-ready products to clever hacks for staying organized during the season, we ensured every post resonated with the audience’s summer needs. Bright visuals, playful captions, and interactive content formats like polls and quizzes made the campaign both fun and impactful.
Through a blend of lifestyle storytelling and product-focused highlights, we positioned Nayasa as the ultimate companion for beating the summer heat, making every moment at home or outdoors more delightful and hassle-free.
Client: Nayasa
Category : Homeware and Lifestyle Brand
Platform: Facebook & Instagram
Bright, colorful visuals to align with the summer theme and capture attention.
Interactive elements, including polls about favorite summer drinks and quizzes on staying cool, to boost engagement and audience interaction.
Organic Reach: 150,000 – driven by the vibrant visuals and relatable summer content.
Engagement Growth:** 70% increase in comments, likes, and shares, indicating strong audience connection.
Follower Growth: 4,000 new followers during the campaign, primarily young families and home enthusiasts.
Content Performance:
Community Impact: Increased use of branded hashtags by 200%, as followers shared their own summer stories featuring Nayasa products.
The Meta Ads campaign delivered exceptional results:
The Summer campaign successfully established Nayasa as a must-have brand for summer-ready essentials. By combining vibrant visuals, practical solutions, and interactive engagement, the campaign resonated deeply with audiences, making Nayasa a household name for beating the heat in style.